A Comprehensive and Seamless Process Focused On
Establishing Timely Results.
At The Kensington Company, achieving our client's business
objectives goes far beyond simply matching a buyer with a
seller. Rather, we apply our proven, step-by-step system to
determine a firm's true market value, then develop a unique
marketing plan designed to attract and identify the most
qualified buyers. Our expert advisors will structure the
transaction and navigate the smoothest and most timely
transaction possible. Because no two transactions are the
same, we carefully customize our services to best meet our
client’s specific goals and concerns.
STEP 1. Carefully analyze & package your firm.
We first compile and analyze all available background on
your firm so it can be positioned to your best advantage. We
seek to identify the unique value drivers of the company
that will enhance its purchase price.
• We prepare a Blind Executive Summary that provides basic
information to potential buyers without identifying your
firm or its location.
• Where appropriate, a detailed Confidential Business
Memorandum is created to allow a qualified buyer to more
effectively evaluate the opportunity.
• Adjusted Financial Statements are prepared to reflect a
more accurate projection of the owner's discretionary
income.
STEP 2. Tap into our exclusive database of buyers.
Our Proprietary Database represents thousands of active,
pre-qualified buyers, including numerous investment bankers,
institutional investors, consolidators, public companies,
private individuals and families.
• We also employ our proprietary SmartSearchTM
Technique – our unique "business
intelligence-gathering" method that enables us to
conduct a rapid wide reaching search for the most highly
qualified and motivated buyers while maintaining
confidentiality.

STEP 3. Develop an aggressive, customized marketing plan.
Unlike many business brokers, who are content to merely list
your company and wait for phone calls, we take a targeted,
pro-active approach to marketing.
• We utilize our numerous professional relationships -
including our affiliation with the Business Brokers Network,
International Business Brokers Association, and M&A Source -
to market your company to qualified potential buyers
nationwide and internationally.
• If deemed necessary, we also create and implement a
customized direct mail campaign specifically targeting
potential buyers based on their acquisition history,
industry, size and geographical location.
• We may as necessary pursue other vehicles to have your
business opportunity exposed in a confidential manner to
qualified buyers via appropriate merger and acquisition
websites and publications.
STEP 4. Complete a business valuation.
If deemed necessary to provide an objective understanding of
your business's market value, our Senior Business Analyst
can provide an in-house valuation or if needed we will
arrange for an independent third-party service to provide a
Certified Valuation.
For more information about our Business Valuation services,
click here.
STEP 5. Structure & manage the transaction.
At The Kensington Company, we do what we do best, so
that you can continue to do what you do best - managing your
ongoing business during the sales process.
• We will professionally manage every phase of the
transaction, from the initial introduction of potential
buyers; to coordination with attorneys, landlords,
accountants and financial institutions; up until the final
successful closing of your transaction.
• Our company maintains numerous relationships with lending
institutions that may help arrange financing for the buyer
of your company.
• We also provide expertise in completing the necessary
documents to attain an SBA loan.
Business Consultation Services
In addition to the transaction-focused services described
above, our team of experts at The Kensington Company can
provide valuable consultative advice about numerous issues,
including:
• Day-to-day operational issues affecting your businesses
• The best time to go to the marketplace
• Ways to improve sales revenues, profits and productivity
• Techniques of enhancing company reputation
• Team development, and many other issues |