If necessary, Kensington Franchise Development Corp can begin by performing our SWOT analysis of your Industry, Marketplace and your current Competitors. The Research Phase is critical in helping to develop a nationally desired Franchise Company. During the Research Phase the information which is learned will be applicable to develop the necessary legal documents which are required in order to begin franchising. We will review the Company’s core strengths, weaknesses, sales analysis, product analysis, profit analysis, competition, and current advertising and marketing programs. By properly analyzing your current marketplace and current competitive environment, we are able to develop your Company’s DSO: Distinguishing Selling Objective. Our goal is to help develop our clients into well respected National Franchise Systems, which provides their franchisees synergistic and strategic competitive advantages that propel the Company’s sales.